DEVELOPMENT OF WOMEN FOOTBALL
the 2025 UEFA Women's Champions League final provides a unique opportunity to promote more girls and women playing football.
The Women's Champions League final ambassadors
The Women's Champions League final will feature two former Portuguese internationals as ambassadors: Carla Couto and Eder.
Carla Couto is one of the pioneers of women's football in Portugal, having represented the National Team for over two decades. Eder, hero of the Euro 2016 final, will forever be remembered by Portuguese fans for his decisive goal that gave Portugal its first European title.
Women's football
Women's football has enjoyed unprecedented growth in recent years, with more players, higher standards and bigger competitions than ever before. To continue that momentum, we launched Unstoppable, our new strategy that sets bold and ambitious targets that will enable us to take the game to another level by 2030.
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Unstoppable
4 long-term goals for 2030
Over the next six years, Unstoppable will help us make women's football:
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- The most-played team sport for women and girls in every European country, through developing football pathways for players, coaches and referees alongside grassroots opportunities
- The home of the world’s top players, with six fully professional leagues and 5,000 fully professional players across the continent
- The most sustainable and investable women’s sport, with record-breaking UEFA competitions
- Celebrated for its unique values and community, where everyone believes that they can have a place in women’s football.